COACH Joe Doyle explained it was a change of mindset that helped Ludlow storm to the Midlands Two West title.

Doyle, who also took the spoils as the club’s leading try-scorer, was speaking following the team’s end of season presentation night when Northampton coach and former Ludlow favourite Matthew ‘Fergie’ Ferguson handed out the awards.

“We brought in a few new players but our success was largely down to bringing a different approach to the club,” Doyle explained.

“It was all about changing the mindset - asking why we play rugby and who we play for. We sit down each season and the players lay down their expectations which we then monitor. It will be no different this season although we know we are going to have to work bloody hard and come up with a game plan for the league above.”

Doyle’s brother Charlie took one of the top awards after being named player of the season with Tom Amphlett taking the young player award and Ben Black lifting the development player award.

The players’ player accolade was shared by captain Matt Davies and Jim Alderson while Peter England was named clubman of the year and the President's Cup went to Joe Doyle.