Festive markets, light switch-ons and pantomimes are among the seasonal events bringing Christmas cheer to The Malverns.
A full programme of events and activities is taking place in Tenbury Wells and surrounding areas, with residents and visitors encouraged to support local businesses by taking part in the Shop Local Challenge.
Councillor Daniel Walton, portfolio holder for economy and tourism at Malvern Hills District Council, said: "It is wonderful to see so much festive fun happening across the district this year.
"Shopping locally helps keep town centres vibrant and supports the independent businesses that make The Malverns such a great place to live, work and visit."
Shoppers can also enter a social media competition to win a festive hamper by sharing photos of themselves shopping at local businesses and tagging @visitthemalverns.
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