A new Starbucks will open its doors next week.
The coffee chain will launch its latest shop in Ludlow on September 25, with doors opening at 10am.
The café will open in EG on the Move, a petrol station on Bromfield Road.
To celebrate, the first three customers will receive free coffee for a month, and the first 25 will be given a goodie bag.
The opening day is being promoted as a "community celebration," and Starbucks is inviting a local charity to get involved in the launch.
The company is also looking for a local singer or musician to perform at the event.
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The announcement comes as another national coffee chain, Caffè Nero, prepares to open a branch in Ludlow town centre.
Councillor Andy Boddington has addressed concerns about the arrival of national brands and their potential impact on independent businesses.
Mr Boddington said: "I haven’t said I oppose Caffè Nero.
"I have said that it is a national brand that will draw trade from our excellent independent tea and coffee shops.
"That has to be of concern because it could lead to nearby cafés closing."
He also responded to criticism about the influence of national retailers in the town during his time as councillor, including the arrival of Sainsbury’s and M&S Food Hall.
Mr Boddington said: "The reason we need car parking on the former supermarket site is to attract people into the town centre, whether they go to national brands or our excellent independent shops and market.
"If we don’t have more parking, even Caffè Nero will struggle."
Caffè Nero is expected to open in the former Joules shop at 35 Bull Ring, pending planning approval.
The new Starbucks is encouraging local singers or musicians to get in touch if they would like to be involved in the opening day celebrations.
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