Businesses across Shropshire are being encouraged to take part in a major new sporting event.
The Hills Ford Stages Rally Festival will take place on September 19 at Weston Park as part of the opening day of the Hills Ford Stages Rally weekend.
The festival will feature a closed-road rally, family entertainment, road safety initiatives, and a trade village, with around 150 rally cars expected.
The event aims to support the local economy by encouraging visitors to spend more time in the area and explore Shropshire businesses.
The Media Officer for the Hills Ford Stages Rally said: "We’re building this together.
"Our aim isn’t to maximise pitch fees – it’s to create an event that local businesses are proud to be part of from the very beginning.
"It’s about giving back and building something that benefits the communities of Shropshire while creating a fantastic experience for everyone who visits."
Organisers hope the festival will become a signature annual event for the region.
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They emphasised the importance of involving the business community from the outset.
The Media Officer for the Hills Ford Stages Rally said: "We want Weston Park to become much more than a place to watch rally cars.
"Our vision is to create a Rally Festival where families can enjoy a great day out, discover local businesses, explore motorsport, learn about careers through PATHWAYS – Discover Motorsport and even find out how they can become part of the sport themselves."
Businesses that take part will be central to the visitor experience, joining food and drink traders, motorsport displays, and community organisations.
The wider weekend will also include nearly five hours of rally action, including Weston Park’s popular Water Splash.
Clerk of the Course for the event said: "Without our marshals and officials there simply wouldn’t be a rally.
"They are the first to arrive, the last to leave, and they give up their weekends to help deliver a safe, enjoyable event for everyone."
They said that bringing together the business community was a core part of the organisers’ vision for the new event.
They added: "This event has always been about bringing people together, and that’s exactly what we’re trying to achieve."
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