Shropshire Chamber of Commerce has introduced a new website assistant to help members and visitors find the information they need.
Named 'Sabrina,' the digital helper is available 24/7 to guide users through the Shropshire Chamber website and answer questions about events, services and business support.
Ella Preece, marketing manager at Shropshire Chamber, said: "The idea is simple – if you can ask it, Sabrina can help you to find it.
"Whether you want to know about upcoming events, enquire about how to join the Chamber, or are seeking business support, she’ll point you in the right direction."
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Clickingmad is the Bridgnorth-based digital agency behind the Chamber website.
Shaun Carvill, managing director at Clickingmad, said: "Sabrina turns the website into something much more natural to use.
"Instead of searching through multiple pages and menus, visitors can just explain what they are looking for and be guided straight to the right place."
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