LUDLOW MP Stuart Anderson is backing a campaign urging consumers to be vigilant about whether they are truly buying British.
The Made In Britain campaign started over 12 years ago, with goods, everything from cheese sacks to chicken coops, being branded British to encourage national shopping habits to support local.
Crucially farm produce can be awarded distinctive flag, so that shoppers can feel that buying such items supports the local economy.
However, the mark has also come under scrutiny for promoting produce that may not truly be home grown, but is merely being re assembled in Britain.
Now the South Shropshire MP Stuart Anderson has lent his support to a push to get consumers to ask real questions about whether the food is genuinely British.
While visiting a butcher's shop in his constituency he said: " “Food that carries our flag should genuinely come from Britain. It is vital that customers are aware of the origin of their food so they can make informed choices about what they buy.
"This way we can be confident that food with the Union Jack flag is genuinely supporting British food producers. I support this measure announced by the Conservative party to stand up for our farmers and encourage people to buy British.”
Made in Britain runs a on line directory so the public can source British-made goods. Members also post their own news stories under strict regulations and the compulsory Made in Britain code of conduct.
Under current rules, products can display the Union Jack Flag or be marketed as British, even when key ingredients are sourced overseas, provided disclaimers are included elsewhere on the packaging.
The Conservative Party in its current campaign added: " This is incredibly misleading for consumers and undermines the high standards of genuine British producers."
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