A lifestyle shop that promotes "slow living" is set to expand after securing £15,000 in funding.
All The Seasons, based in Shropshire, received the cash from First Enterprise under the British Business Bank’s Start Up Loans programme.
This money has been used to further grow the business and establish its online store.
The founders, Hayley Pearce and Nicholas Schuller, were motivated by a yearning for a more deliberate, slower-paced life.
They launched the shop after relocating from Birmingham to Ludlow.
The shop stocks a range of goods, including clothing made from natural fibres like linen and wool, handcrafted ceramics, home fragrances, and carefully selected gift boxes.
It acts as a counterpoint to the fast fashion and mass production industries, advocating for slow living and the idea of thoughtful shopping.
The new funding has allowed the founders to invest in high-quality stock, improve their branding and marketing, and create a welcoming in-store experience for customers.
It has supported them in setting up an online store, enabling them to reach a wider audience and diversify their revenue streams.
Ms Pearce and Mr Schuller said: "One of our biggest challenges has been creating a stable business in a volatile market.
"To address this, we focused on developing multiple revenue streams, and the loan has helped us achieve this by allowing us to invest in our online store, expand our product range, and strengthen our marketing efforts.
"Our experience with First Enterprise was fantastic.
"The support and guidance from our Business Advisor has been invaluable, helping us navigate the early stages of our business with confidence.
"The process was smooth, and we truly appreciate the opportunity to bring our vision to life with their help."
First Enterprise business advisor James Minott said: "It was a real pleasure working with Hayley and Nicholas and supporting them through their loan application."
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