Inspired by one of the greatest love stories of all time, Romeo and Juliet, which is playing this year at Ludlow Castle, the theme of the town carnival parade on Saturday, June 15 is Love.

The carnival will be an inclusive day for all and is aimed at celebrating and promoting the town of Ludlow, its people, businesses, trades, schools, organisations and entire community.

It will be a stand-alone, non-profit making event.

Ahead of the event, a series of free family and community workshops have been taking place at Ludlow Assembly Rooms to create props and displays to carry within the parade or hold and wave by spectators.

A ‘Love Ludlow’ shop window dressing competition will be held in conjunction with the carnival theme and prizes will be awarded courtesy of Ludlow Chamber of Trade & Commerce.

For details, contact Ludlow Chamber of Trade & Commerce (

Parade participants are asked to assemble at Ludlow Brewery from 3pm and to adopt the theme of LOVE in their dress and props – from hearts and flowers to famous couples, Cupid with his bow and arrow, or it can be love for the planet, the natural world ... love will certainly be in the air.

The parade will leave Ludlow Brewery at 4pm, led by a Samba Band along Corve Street to King Street, High Street and Market Square and finally enter the Outer Bailey of Ludlow Castle, where participants can celebrate by hugging, cheering and dancing or just listening to the band until 5pm.

In addition to the samba band, the parade will include players from Flabbergast (who will be presenting Romeo & Juliet in the evening at the Castle), along with belly dancers, peace and love hippies and the Goddess of Love, Aphrodite on horseback!

The parade will be stewarded from start to finish and road closures will be in place. The parade will also be photographed and filmed for future online presentations.

If you, your organisation or group wish to be included within the parade, please contact Ludlow Carnival Organiser, Anne Pitts at