A family-run soft play centre in Church Stretton is on the market six years after first opening its Alice in Wonderland-themed space.

Mad Hatters Soft Play and Cafe is for sale through Goodwins Brokers for £70,000.

The centre opened its doors in May 2018, and has built a loyal customer base with local families and visitors to the area looking for indoor family activities.

The Wonderland-themed play experience offers a multi-level soft play frame for children up to 12 years old, with a separate area that caters for the under-threes.

The business was set up by Paula Hatfield and her family, prompted by the lack of anything similar in the area. As she explained at the time "We all live in Craven Arms and have an extended family of 10 children, so we are very child-friendly and hope we know what youngsters want.

“My eldest grandson is nine years old," Ms Hatfield said at the time, "so we have about nine years experience in visiting soft play areas. They are extremely popular and we felt there was a need in this area so we thought we would give it a go.”

The sale, says the marketing information, "will encompass all aspects of the business, including the brand, high quality fit-out, loyal clientele and seasoned team."

Located on a modern industrial park with customer parking, the sales details continue, "the premises have been completed to a very high standard with a large multi-level soft play frame, toddlers' soft play area, large capacity open seating area, and cafe serving hot and cold food and drinks.

"The business has a unique offering of monthly memberships which provide consistent ongoing revenue ... additional drama and work-out workshops are held onsite by working partners, bringing additional exposure to the play centre, which is ideally placed as a hub for friends and families to meet whilst children are fully entertained in a clean and safe environment."

"Revenue streams are diverse and robust. The business boasts annual gross revenues of over £102k with a net profit margin of over 10%."

Further information is available from Goodwins Brokers and viewings are strictly by appointment only.