SHROPSHIRE will be promoted as a first class tourist destination attracting visitors from far and wide as the county emerges and tries to recover from the coronavirus pandemic.
A national campaign is being prepared to help the county’s visitor economy to bounce back.
Shropshire Council and Visit Shropshire have announced they will be working together on a national marketing campaign to promote the county.
The High Sheriff of Shropshire, Tony Morris-Eyton, has also pledged his support for the campaign, and will be working closely with both organisations on a programme to help the county’s visitor economy recover.
It will run between July 2021 and March 2022, and will raise awareness of all that Shropshire has to offer, develop a powerful tourism image, engage with local partners in the visitor economy, and engender local pride. The marketing drive will be co-managed by Visit Shropshire, the county’s destination management organisation and Shropshire Council.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here