SHROPSHIRE will be promoted as a first class tourist destination attracting visitors from far and wide as the county emerges and tries to recover from the coronavirus pandemic.

A national campaign is being prepared to help the county’s visitor economy to bounce back.

Shropshire Council and Visit Shropshire have announced they will be working together on a national marketing campaign to promote the county.

The High Sheriff of Shropshire, Tony Morris-Eyton, has also pledged his support for the campaign, and will be working closely with both organisations on a programme to help the county’s visitor economy recover.

It will run between July 2021 and March 2022, and will raise awareness of all that Shropshire has to offer, develop a powerful tourism image, engage with local partners in the visitor economy, and engender local pride. The marketing drive will be co-managed by Visit Shropshire, the county’s destination management organisation and Shropshire Council.