After decades of slight variations on its 'Holidays are Coming' truck adverts, Coca Cola has pulled out all the stops for its Christmas advert this year.

With an Oscar-winning director on board in Taika Waititi and a heartstring-pulling plot to rival the annual John Lewis epics, the ad has the feel of a Hollywood blockbuster.

The fancy pop advert, which you can watch below, sees a dad race against time and the elements to deliver his daughter's letter to Santa at the North Pole.

He seemingly arrives too late, but there's a heartwarming twist in the tale involving a certain big red promotional lorry that has had to abandon its customary tour of the country thanks to Covid-19.

Taika Waititi became an indie darling with films like Hunt for the Wilderpeople and What We Do In The Shadows, going on to direct mainstream blockbusters such as Thor Ragnarok and an as-yet-untitled Star Wars film, announced this May.

The New Zealander won an Academy Award for his screenplay for Jojo Rabbit, the offbeat Second World War drama which he also directed and in which he co-starred as a child's imaginary version of Hitler.