WAITROSE is expanding its on-demand grocery trial with Deliveroo in 25 new locations – taking the total to 30.

Hereford is one of the stores chosen for the expanded trial, which launched in five shops in September.

Waitrose say it has around 650 products available for delivery with Deliveroo, which can arrive at your door in as little as under 30 minutes.

The extended trial is expected to continue until the end of November in order to understand the potential for future growth.

The relationship the chain has with Deliveroo underlines the ambitions set out as part of the John Lewis Partnership’s strategic update in July that it intends to look at commercial partnerships to allow Waitrose to grow efficiently and give customers more convenient access to its products.

James Bailey, executive director for Waitrose, said: “This trial has made a very promising start in attracting customers to Waitrose through an entirely new new channel - and is already contributing to significant sales growth in all of the branches where it is up and running.

“We know that our customers are continually looking for more convenience and flexibility and, at the six shops so far, they are really appreciating the chance to get what they need when they need it. Expanding the trial will test the potential for an on demand service in a much broader range of locations.”

Ajay Lakhani, vice president of new business, Deliveroo said: “We are delighted that Waitrose’s on-demand grocery trial with Deliveroo is proving so popular ​with customers and now covers 30 locations across the UK.

"As a British company we are proud to work with such a well-known and renowned British brand as Waitrose. At a worrying time for families across the country we are so pleased that even more customers across the country can now enjoy an extended range of Waitrose’s amazing food.”