THERE is no time to lose as a campaign has been launched to put the town back on its feet as it seeks to recover from the impact of Covid-19.

The campaign will be funded with £20,000 that has been won from Shropshire Council after a successful bid.

Ludlow Town Council, Ludlow Chamber of Trade, Ludlow Destination Partnership and Visit Shropshire have been awarded funding from Shropshire Council to support tourism in Ludlow.

“Shropshire Council has awarded £20,000 to assist the town’s recovery during the ongoing pandemic,” said Tim Gill, Mayor of Ludlow.

“The aim of the funding is safe re-opening, encouraging social distancing, driving footfall, and reinvigorating the town’s economy.”

Branded Love Ludlow, the project led by Ludlow Town Council, Ludlow Chamber of Trade and Ludlow Destination Partnership will encourage safe exploration of Ludlow’s heritage attractions, fabulous independent shops, cafes, restaurants and market - all of which need support from local people and visitors.

Visitors will be able to follow their interests at their own pace, which will help people to walking, eating and drinking out, exploring heritage trails, visiting Ludlow castle, the Linney Riverside Park, and the Millennium Green.

For visitors, the core message of the Love Ludlow campaign will be Ludlow is open for business and visitors are welcome.

The funding will create lamp post banners and posters and social media, websites and print articles will carry the message further afield.

“Love Ludlow focuses on both the immediate pandemic concerns and future sustainability for tourism in Ludlow Love Ludlow will be linked to similar initiatives in other county towns to help tourists get the most out of their visit,” said Gina Wilding, Ludlow’s town clerk.

The funds have been awarded to the town council to administer in support of delivering the strategy agreed by all parties.

One element of the project will be visitor orientation boards providing a town map and leaflets in non-return dispensers at arrival points such as car parks, the train station, the park and ride, and in the town centre.

During the project, an online local business survey will be launched and it is hoped that local businesses will support the initiative by providing feedback.

Love Ludlow will begin in the late summer and continue into the autumn.