A FREE programme of workshops to give businesses everything they need to know about digital marketing is being launched in Shropshire, and it will be led by one of Google’s top digital trainers.

The 10-module Shropshire Digital Skills Academy will provide a comprehensive guide to making the most of all forms of digital marketing and is being led by Lucas Karemo from Google’s Digital Garage.

Emma Chapman, manager of the Marches Growth Hub Shropshire, which is behind the scheme, said the programme would give a unique and powerful insight through a series of interactive workshops.

“Our academy will build an in-depth knowledge of the very best and most-up-to-date practice in digital marketing, so that by the time our delegates complete the course next year they will have real expertise in the subject,” she said.

“The series gets under way next month and we really hope that as many people as possible sign up for all 10 sessions over the next four months so that they get the maximum benefit.

“We are planning a

celebration at the final workshop for all those who have completed the full course.

“We are delighted to be working alongside Lucas, who has built an impressive reputation as one of Google’s most respected trainers in this field.

“He will be able to pass on the very latest knowledge in an area which will have a huge impact on all businesses over the next few years.”

The academy’s first session gets under way at 9am on November 13 at University Centre Shrewsbury with a workshop dedicated to digital marketing planning.

Ms Chapman said it would introduce the core principles, the channels and purpose of digital marketing and enable delegates to develop clear and actionable business objectives for a digital marketing plan.

To book a place on the opening workshop visit: https://www.eventbrite.co.uk/e/digital-marketing-planning-tickets-70252937427