THREE people in Ludlow have started the year with more than they bargained for after winning the Christmas and New Year Ludlow Loyalty Card draw.

The winner was, Jackie Holmes, second Linda Taylor and third Lynne Wharry all devoted shoppers of our local independent stores. Congratulations to all.

Shops in Ludlow are helping to win business thanks to the loyalty card scheme. The idea is to encourage people to spend their money with the town’s many smaller independent shops rather than with the larger national chains. Cards are available in shops in the town centre.