BUSINESSES in Tenbury and the Teme Valley are being warned against a scam.

Hereford and Worcester Fire and Rescue Service has received calls from concerned local businesses who have been cold-called by phone requesting payment for advertising to support the fire service.

These calls are not genuine and payments should not be made.

People are being advised by the fire service that they should not make any payment but get as much information as possible and report it to Trading Standards and Action Fraud.