A WOMAN died when she was hit by a car in Bromyard.

A woman in her 70s was hit by a red Toyota Yaris in Bromyard High Street at around 2.45pm on Tuesday.

Police, ambulance and fire services attended the scene, where the pedestrian was pronounced dead.

Formal identification is due to take place and the next of kin have been notified.

Investigating officers are trying to establish the circumstances leading up to the incident and are appealing for any witnesses to contact them.

Anyone with information, contact West Mercia Police on 101, quoting incident 381s of October 17.