GAMES design and interactive media students at Kidderminster Academy teamed up with a local digital agency as part of a national event dedicated to digital excellence and innovation.

Over 30 students worked with experts from Hartlebury-based drp as part of British Interactive Media Association Digital Day.

As well as hearing from drp about routes into the industry, groups of students were also assigned a BIMA challenge that tested their skills in digital design, mobile, social media and coding. The work produced was then submitted to BIMA as entries in a competition.

Edward Lambert, a games design student at the Academy, said: “Being part of this event has been good for us. It’s made us look at aspects of the digital industry that we weren’t familiar with.

“The team from drp were really engaging. They helped me see interactive media in a new light and in a way that I can incorporate back into my work.”

Som Ying Collins, an interactive media student, said: “Working on the social media challenge as part of digital day was great as it gave me the chance to take a basic idea and look at all the possibilities, before coming up with something really amazing.

“Listening to the team talk about their jobs also reinforced that if you are willing to work hard, you can get into your dream career, which for me is animation.”