A MAN died after his car left a rural road between Ludlow and Leominster.

The accident happened in Brimfield at 2.10pm on Sunday.

West Mercia Police said a silver Chevrolet Lacetti left the road before colliding with a tree and overturning.

The driver, a 71-year-old man, died at the scene.

Officers investigating said the car had previously travelled along the A456 before turning into Wyson Lane, and the collision happened just past the junction with Wyson Avenue.

Police asked witnesses to call 101.