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Cloebury Mortimer company backs initiative to reduce food in salt
5:10pm Saturday 7th April 2012 in News
A CLEOBURY Mortimer company has backed an initiative to reduce salt in foods.
Kudos Blends, which makes and supplies baking powders and raising agents, was a sponsor of National Salt Awareness Week last week.
The firm was also invited to be represented at a reception on salt reduction at the House of Commons.
The business, based at Old Station Business Park, is assisting research into reducing salt in the food industry and its potassium bicarbonate baking powder is helping reduce salt in bakery products.
Steph Skellern, of Kudos Blends, gave a presentation at the Advances in Salt and Sodium Reduction Conference in London in February, where the company was invited by the Consensus Action on Salt and Health (CASH) to sponsor National Salt Awareness Week and attend the Commons reception.
Miss Skellern and Kudos Blends managing director Dinnie Jordan, pictured, were due to join MPs, healthcare professionals and other food manufactures at the Commons to discuss how to raise awareness of the health benefits of reducing salt and sodium.
“We are delighted to be supporting Salt Awareness Week and to have been invited to the House of Commons to discuss salt and sodium reduction with other thought leaders,”
said Mrs Jordan.
“Progress is being made by all the processed food industry but there is still a long way to go before we can successfully say we have reduced the salt intake of consumers.
“We are educating bakers all around the world as many think that reducing salt will affect the taste, quality and shelf-life of their products but we know it doesn’t have to be like that.
“Potassium is a key alternative to sodium in many products and there are a wide range of associated health benefits, which is why we created our Kudos potassium bicarbonate baking powder.”
Kudos Blends opened a £750,000 expansion to its blending and milling facility in Cleobury in September last year to meet growing demand