The Professional Master’s Degree MBA in Creative Business Management of TECH allows to learn about visual storytelling to boost results and sales conversions in companies

Multimedia content has gained strength in recent years on social networks, for that reason, TECH designed the Professional Master’s Degree MBA in Creative Business Management to train experts from different branches to manage the process of ideation and implementation of creative proposals and promote the financial and monetary growth of an organization considering that the creative industries such as arts, culture, design, business, and technology that transforms the value of creativity into an economic asset for a company.

Also, it delves into visual storytelling, which consists of developing a story through various graphic resources, such as photography, video, or infographics. In other words, visual storytelling is the art of communicating with stories through images that impact the audience and that keep coherence and harmony between them and helps to make this process even more efficient:

  • The brain processes images up to 60,000 times faster than text.
  • Content that has images is viewed up to 94% more times.
  • 100 million Internet users watch at least one video a day.
  • People remember 10% of what they hear, 20% of what they read, and 80% of what they see or experience.

Visual storytelling can be implemented in social networks to achieve a greater number of interactions, thus improving engagement, some examples are TikTok with short videos that can go viral if a nice story or trend is featured, Instagram offers the possibility to post photo carousel, stories, and reels, Twitter has the option to create a thread that allows stories to be told and experiences to be shared beyond 140 characters, and Facebook has a tool that can combine videos, images, and call-to-action buttons for highly visual results.

It is important to understand that technology has boosted the economic progress related to creativity and management, in the context of analysing the economic, social, and cultural realities in which the creative industries develop and transform today. TECH supplies 100% online learning that will be helpful to their students took the lessons at any place and time and get the most updated knowledge, tools, and skills in market research, strategic vision, digital tools, and co-creation for the management of companies and organizations.

Each module wants to supply the necessary skills to their students to develop and evolve their professional profile in both business and entrepreneurial environments and deep into relevant topics such as future thinking, creative branding, digital marketing, new creative industries, economic and financial management of creative companies, protection of creative and intangible products in today's market, consumer management, leadership, innovation, visual art, advertising, creative spillovers, business angels, e-entertainment, influencer marketing, social ads, Big Data, personal branding, among others.

Re-Learning method

The Professional Master’s Degree MBA in Creative Business Management of TECH is developed entirely online. During the 12 months of training, the student has access to the program's contents at any time and from any device, allowing them to self-manage the study time with maximum flexibility and adapt to each student's schedule. 

It has its own learning method, 'Re-Learning', based on asynchrony and self-management. The contents are presented in an attractive and dynamic way in multimedia capsules that include audio, videos, images, diagrams, and conceptual maps to corroborate knowledge.

TECH Technological University

TECH Technological University, the world's largest university, is also the official online university of the NBA (National Basketball Association) in Latin America. It belongs to the TECH educational group, a Spanish-owned multinational recognized by the Financial Times as one of the 200 fastest-growing companies in Europe. The company, founded and directed by Manuel Sánchez-Cascado de Fuentes, has also been considered the most highly valued Spanish technology company in the last 15 years.

Thanks to its fully digital learning system, it supplies training to students from anywhere in the world. An international trajectory has allowed it to become a benchmark in distance learning, with a catalogue of over 10,000 programs, over 100,000 new students each year, and 500,000 graduates from over 150 countries.

Specialized in highly qualified postgraduate programs, they offer their students the best training programs at an international level, being leaders in employability with 99% of their students working in the first twelve months, according to data from the consulting firm KPMG.